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  • Your Audience
    • Simplicity is the key when communicating with your audience.
      • Make it an easy decision to sign up, join or register
      • Ask only for the info you need initially to complete the sign up process.
    • Audiences for virtual events can be generated faster than live events and can reduce marketing lead times.
    • Virtual events can provide both a wider and more diverse audience and hence wider reach than traditional live events


  • Visitor Journey and interaction
    • What will be the best way will the visitor consume the content of the event?
      • In real time (like live TV)
      • On demand (like Netflix)
      • A blend of both formats.
    • How long will your event last?
      • All content made available on one day.
      • Content to be drip fed over several days
      • Will all the content be available on demand after time of first showing?
      • Consider how your likely visitor will want to consume the content you are offering and when they will consume it,
    • How truly interactive are your ordinance?
      • What interactivity is crucial to the successful delivery of your content.
      • Beyond this what is your typical visitor likely to interact with and how.
      • Interactivity can be a burden or simply not used by a visitor if not essential and intuitive to the,
        • Consider the demographic of your visitors.
        • Consider the likelihood to embrace any interactivity.
        • It is not unusual for lots of interactivity to be built into virtual events, only to find it has not been adopted and has made the event look under attended.
    • Build interest and variety into your event
      • Differing types of content will help with visitor engagement such as
        • Keynote presentations
        • Panel sessions
        • Soap box or lighting presentations
        • Question sessions
        • Round table sessions
        • Networking areas
          • General meet up and chat areas
          • Virtual receptions
          • Virtual Pubs or Bars with entertainment


  • Platforms
    • The choice of the best platform for your event or series of events will be based on several factors
      • Platform cost per event or for the duration of your event.
      • Will a generic platform offer most or all of what you need?
      • Can the platform reflect your brand as required?
      • Can the platform meet the need of your sponsors or supporting partners?
      • How many key elements of your event will you need to compromise to fit into a generic platform?
      • Will a custom platform offer greater visitor and sponsors/supporting partners value? Does this value justify any additional cost?

  • Monetisation & Value
    • Who will be paying to make the evet happen?
      • Attendees
      • Sponsors
      • Exhibitors
      • Partners
    • The answer to the above question will help ensure you deliver value to that group.
    • Remember with virtual events adding scale is a low cost that can add lots of perceived value to partners and sponsors
      • Consider giving away a number of free registrations (tickets) just ahead of the show day to payed attendees
        • This will ensure you have good attendee numbers
    • Consider the value of post event content and market this as appropriate.
    • Pricing varies and depends on your audience however
      • 30-50% of a “live “event ticket price has been cited as the average fee for consumer virtual events.
      • 50-70% of a “live “event ticket price has been cited as the average fee for B2B virtual events.


Virtual Event Top Tips & Things to Consider