• Your Audience
  • Simplicity is the key when communicating with your audience.
    • Make it an easy decision to sign up, join or register
    • Ask only for the info you need initially to complete the sign up process.
  • Audiences for virtual events can be generated faster than live events and can reduce marketing lead times.
  • Virtual events can provide both a wider and more diverse audience and hence wider reach than traditional live events
    
    
    
• Visitor Journey and interaction
  • What will be the best way will the visitor consume the content of the event?
    • In real time (like live TV)
    • On demand (like Netflix)
    • A blend of both formats.
  • How long will your event last?
    • All content made available on one day.
    • Content to be drip fed over several days
    • Will all the content be available on demand after time of first showing?
    • Consider how your likely visitor will want to consume the content you are offering and when they will consume it,
  • How truly interactive are your ordinance?
    • What interactivity is crucial to the successful delivery of your content.
    • Beyond this what is your typical visitor likely to interact with and how.
    • Interactivity can be a burden or simply not used by a visitor if not essential and intuitive to the,
      • Consider the demographic of your visitors.
      • Consider the likelihood to embrace any interactivity.
      • It is not unusual for lots of interactivity to be built into virtual events, only to find it has not been adopted and has made the event look under attended.
  • Build interest and variety into your event
    • Differing types of content will help with visitor engagement such as
      • Keynote presentations
      • Panel sessions
      • Soap box or lighting presentations
      • Question sessions
      • Round table sessions
      • Networking areas
        • General meet up and chat areas
        • Virtual receptions
        • Virtual Pubs or Bars with entertainment
          
          
          
• Platforms
  • The choice of the best platform for your event or series of events will be based on several factors
    • Platform cost per event or for the duration of your event.
    • Will a generic platform offer most or all of what you need?
    • Can the platform reflect your brand as required?
    • Can the platform meet the need of your sponsors or supporting partners?
    • How many key elements of your event will you need to compromise to fit into a generic platform?
    • Will a custom platform offer greater visitor and sponsors/supporting partners value? Does this value justify any additional cost?
      
      
• Monetisation & Value
  • Who will be paying to make the evet happen?
    • Attendees
    • Sponsors
    • Exhibitors
    • Partners
  • The answer to the above question will help ensure you deliver value to that group.
  • Remember with virtual events adding scale is a low cost that can add lots of perceived value to partners and sponsors
    • Consider giving away a number of free registrations (tickets) just ahead of the show day to payed attendees
      • This will ensure you have good attendee numbers
  • Consider the value of post event content and market this as appropriate.
  • Pricing varies and depends on your audience however
    • 30-50% of a “live “event ticket price has been cited as the average fee for consumer virtual events.
    • 50-70% of a “live “event ticket price has been cited as the average fee for B2B virtual events.
      
      
      

Virtual Event Top Tips & Things to Consider