Projecion, Tunnel, Devil's Match, Trafford, Conference, Exhibitions, Creative, Design,
WS, White Space, Creative Solutions, WhiteSpace, Productions
The Devil's Match White Space was initially contacted by The Foundry Communications, acting on behalf of Casillero del Diablo, the internationally renowned wine company and a primary sponsor for Manchester United Football Club. Initially commissioned to provide a 10m immersive projection tunnel as part of a Devil’s Match theme for the day, our first challenge was to deliver a projection product, at an external location at Old Trafford in broad daylight! As discussions progressed and the client’s creative thoughts developed further, we were tasked with creating a wine cellar environment in keeping with the sponsor’s product, but integrated with the projection tunnel attraction. What ensued was a theatrical experience of special effects including sound, projection, mist, lights and even smell. Delivered on a match day, in a large marquee, the client’s aspiration was to create a experiential environment for both fans and sponsor. We are pleased to say that it went down so well, that we have been approached to possibly replicate a similar event in the Far East.