Magentic - Spark 2016
This years' Spark event looked at the role magazine brands play alongside other digital environments.
Which show the full range of magazine media assets across both print and digital, including display, advertorial and native solutions and heard from industry experts on the changing nature of influence.
A full program of specialist presenters and panels of industry experts discussed such topics as :
• The psychology of influence in an
age of information
• The new influencer ecosystem
• Insights from the new influence
• Editor vs Algorithm
• Metrics that Matter
• What is the value of human
• How human behavior changes