Launch of the LG “Black Label Series” Phone
The launch of LG’s new “Secret Series” mobile phone took place at London’s Landmark Hotel as a joint effort between White Space and Korean based company Brandtor. The hotel’s Harewood room was transformed into a sleek modern venue to match the new phone for its introduction to 100 members of the worlds press. The project went from initial telephone call from Korea to product launch in London in just 18 days.
Kurt Bowen – White Space’s CEO said “In this short space of time we needed to undertake site reccies, room design and layout, set manufacture, product reveal, the production of all on-screen media and presentations as well as a myriad of other activities and requirements that all came together to create an acclaimed LG product launch”.