WS, White Space, Creative Solutions, WhiteSpace, Productions

inVNT for Miele T1 & W1 Launch Event

White goods brand Miele worked with brand communications agency inVNT to create a sensory experience to launch its W1 and T1 washer and dryer. The launch aimed to bring to life the 'Miele Science of Perfection' experience, which showcased the new products through a series of theatrical performances, contortionists and aerialists, experiential science labs and living rooms.


We worked closely with inVNT to create static brand experiences including; the exploded washing machine, “Fabric in Fashion”, “Science of Perfection” and “Cap Dosing” as well as washing machine displays.




Miele, Washing Machines, Exhibtion, Product, Launch, Experience,
Exhibition, Product, Launch