WS, White Space, Creative Solutions, WhiteSpace, Productions

Hot Wheels UK Legends Tour 2021

This event was live streamed from the private workshop of TV presenter Mike Brewer of Wheeler Dealers fame.

This event was a collaboration between HotWheels, Car Throttle & Smith Toys. the Hot Wheels Legends Tour is a worldwide competition spanning 11 countries and five continents, making it the world’s largest international travelling car show. Thousands of builds were submitted to compete in a series which began in April 2021.

Alex Kersten of Car Throttle was joined by automotive design legend Ian Callum, automotive photographer Amy Shore and YouTube & podcaster Sam Fane. In an X Factor style competition the  judges reviewed video shorts of all the vehicles in the final and past comments on them before finally scoring all the cars to decide upon a winner.

Across all the social media platforms that this event was shared across it has been viewed by hundreds of thousands of unique viewers.

 

 

PPA - HOW WE DID IT