WS, White Space, Creative Solutions, WhiteSpace, Productions

World Events, Astellas – Protopic Launch

During the International Congress of Dermatology in Prague clients of the major pharmaceutical company Astellas, were treated to a gala launch evening for a ground breaking anti-inflammatory drug.

The symptoms of a severe attack of atopic eczema was portrayed as  being like a sudden shark attack!


The event included a 14m wide 16 x 9 3D projection screen, complete with 3D shark animation which was designed, storyboarded and animated by our in-house studio. An interactive shark floor projection was used a centrepiece to the drinks reception area, we used a  vapour curtain as an entrance to the 3D projection experience and immersive projection tunnel created a stunning entrance to the event.